This successful Optical Franchise with over 9 locations provides incredible customer service and a client retention rate that was remarkable. Despite an exceptional in store experience the challenge was to produce a communications piece which would tie the branding message and extend this "experience" to their online community. Trip Sessions consulted and adjusted copy, directing the tone and initiating a follow up campaign.
Results speak for themselves their 2nd quarter proved to be a record year for the books. The discovery meetings we participate in with clients are equally helpful as they are insightful...inevitably a slight adjustment of channel communication and unique supporting brand video combined make a big impact and a big difference.