top of page


A Better Way

"Steven Sal Debus is one of the most interesting entrepreneurs to enter the Den. The founder of Modrobes started an environmentally friendly performance-clothing company right out of university and made $70,000 in his first year and $10-million by year four. (Excerpt from W. Brett Wilson | Financial Post Sports clothing firm was looking for a clean start)

New technology made it possible for a developer such as Sal Debus to make lightweight cotton-like fabrics out of recycled pop bottles. In addition, he discovered how to make his own trademarked fabric out of eucalyptus trees. Eucalyptex, is an odor-resistant, quick-drying, hypoallergenic, comfortable fabric that easily outperforms wool or polyester."


Trip Sessions produced compelling visual storytelling and soundtrack to educate the public and get the financial backing to support this great endeavour on Kickstarter. Steven will be appearing on Shark Tank this year and used our creative consulting to successfully launch Dish & DUER  Performance stretch denim becoming one of the highest grossing Retail Crowdfunding initiatives in North America with 1,448 backers pledged $229,132 U.S to help bring this project to life.


bottom of page