Dr. Paul Branco and his Dental Team have been committed to improving smiles for over twenty five years with an established reputation for excellence in dentistry. His goal in doing a video, was to change the perception of dentistry and make new patients feel welcome. This Trip Sessions branding commercial successfully illustrated just how the Clinton Dental practice is designed with patient comfort in mind. Trip Sessions consulted, composed music and let the music express the story and set the tone. The results were remarkable, the clinics social media channels have spiked as have their walk ins and referrals based on the video and our digital consulting. The discovery meetings we participate in with clients are equally helpful as they are insightful...inevitably a slight adjustment in the tone and a unique video make for bigger impact and impressive results with over 900 views on Facebook the first day of its release!